Event - different types of actions executed by users. In the PeerClick platform there are the following types of events: visits, clicks, conversions.
Visits are recorded when a user clicks the campaign URL linked to your advertisement and is redirected to your landing page or offer.
Clicks are registered when a user clicks the CTA (Call to Action) button on a landing page and is then redirected to an offer.
S2S (Server-to-Server) Postback is the way to exchange information between servers. A Postback URL is used to pass information to PeerClick. PeerСlick can receive postbacks from affiliate networks, send a postback to a traffic source and to other services if required.
Click ID (cid, click identifier) - unique click value assigned in the tracker. Required to track registered events.
Web-site protection - the technique used to conceal the content of your landing page/offer from bots, moderators and advertising networks.
Safe page - the page that complies with the content rules of an advertising network and is shown to bots and moderators.
Money page - the page your target audience is directed to. Usually this page is different from the page shown to bots and ad analyzing services.
Profit is net income of a campaign. Profit is a Revenue minus Cost.
Conversion is an action performed by a user. There are different types of conversions:
Lead - a user registration or a registration request.
Sale - an action performed by a user that you get paid for.
Rebill - an action performed by a user that you get additional payment for.
Reject - an offer declined either by a user or an affiliate network.
CR - conversion rate - the percentage of clicks that resulted in a conversion
(conversions / clicks * 100%).
EPC - earnings per click - the amount received for a click on your ad (revenue / clicks).
CPC - cost per visit (cost / visits).
CPM - cost per mille (thousand visits).
CPA - cost per conversion.
RevShare - the cost model which is calculated as a percentage of a conversion revenue.
LP CTR - landing page click-through rate (clicks / visits * 100%).