Events are different types of actions performed by users. Events available for tracking are visits, clicks, conversions.

! PeerClick does not track impressions.

Visits and Ways to Track Them

A visit is the first user switching to a landing page.

For the advertising funnel landing(s)+offer(s), the visit is registered when switching to the landing page.

For an advertising funnel with offer(s) only, a visit is registered when switching to the offer page.

! PeerClick does not track pre-landing+landing+offer funnels.

Registration of visits in the tracker is available in the following ways:

- clicking on the campaign link (redirect method),

- switching to a page with a direct tracking pixel installed (direct method).

Clicks and Ways to Track Them

A click is a user's transition from a landing page to an offer via a CTA (call to action) button.

! Statistics by clicks are only available for the landing(s)+offer(s) advertising funnel. If there is no landing page in the funnel, there will be no statistics by clicks in the statistics table.

Before registering a click event, you first need to register a visit event (by any available method).

Registration of clicks in the tracker is available only when clicking the lander-to-offer link (click link) installed under the CTA button.

Conversions and Ways to Track Them

A conversion is a target action (payment, registration, etc.) performed by a user.

For the landing(s)+offer(s) funnel, before registering the conversion event, you first need to register the visit (by any available method) and click events.

For a funnel with offer(s) only, before registering a conversion event, you first need to register a visit event (by any available method).

Registration of conversions in the tracker is available in the following ways:

- via s2s postback from the offer origin source (for example, from the affiliate network),

- via a postback pixel,

- by manually adding conversion data in the tracker panel.

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