Click URLs (lander-to-offer links) are used to redirect users from lander to offer. The number of offers on the lander will determine the lander-to-offer URL format used under the CTA (call to action) buttons on the lander. These URLs you can find at the Lander tab, creating/editing lander window.
1. One lander + one offer
If you want to place one offer on a lander, you need to use the first link.
Go to the Landers section.
Choose your lander or create a new one.
Find the section of links with redirects in the lander settings window.
Copy link 1 and place in the lander HTML code instead of all redirect links to the offer page. This lander-to-offer URL should be placed in the landing page HTML section.
Lander-to-offer links use the primary domain specified in Settings - Domains. Do not forget to check whether the domain and its connection protocol (HTTP or HTTPS) used in the campaign matches the domain and the connection protocol on which the lander-to-offer link is generated.
2. One lander + number of offers
In case you have many offers on the lander with the corresponding number of CTA buttons, use the lander-to-offer URL for several offers.
Lander-to-offer URL with multiple offers should be used only if you have several offers that you want to advertise on the lander, and each offer has its own CTA button, which redirects to it when clicked.
Go to the Landers section.
Choose your lander or create a new one.
Find the section of links with redirects in the lander settings window.
Copy link 2 and place in the lander HTML code instead of all redirect links to the offer page. These lander-to-offer URLs should be placed in the lander HTML section.
Replace N with the offer serial number according to which it was added to the campaign.
One lander for several campaigns
To use one lander for several campaigns, it is enough to make sure that the domain and connection protocol of the lander-to-offer URL set on the lander matches the domain and connection protocol of the campaign (i.e., the domain used in the campaign URL). Otherwise, setting up a lander-to-offer URL on a lander for multiple campaigns is the same as setting up a lander for a single campaign:
Depending on the number of offers on the lander, select the first or second version of the lander-to-offer URL and copy it.
Insert the selected link instead of all the redirect links to the offer page(s).