How Does It Work?
Postback (conversion) pixels are used to record a conversion data when s2s postback is not supported.
Tracking pixels operate on the basis of cookies, therefore they are not dependent on the click ID transmitted in the offer URL. The value of the click ID is stored in the original cookie registered for this visitor, so conversion tracking will work even if the parameter has not been transmitted to the offer.
The pixel of the postback is always placed on the page following the conversion page, for example, on the so-called Thank You Page - page informing about the success of the completed target action (registration, purchase, etc.).
If cookies are disabled in the visitor's web browser, the usage of the postback pixel will not be possible.
Track Conversions via Postback Pixel
1. Generate a postback pixel
1. Create a campaign
2. Edit a campaign
At the top left side of the settings window:
1. Go to the Campaigns tab.
2. Select a campaign from the list.
3. Click Edit.
2. Get a postback pixel
Copy a postback pixel from the campaign settings:
1. Go to the Tracking section.
2. Copy a postback pixel from the Postback pixel field.
3. Set a postback pixel
Insert the copied code into the HTML of the thank-you page in the Head section.
4. Add more parameters to the postback pixel
If necessary, add more parameters to the postback pixel in the following format:
https://subdomain.domain.com/conversion.js?userid=32598&PeerClick-parameter=your-custom-value&, where:
https://subdomain.domain.com/conversion.js?userid=32598& - section of the postback pixel where you can add optional parameters;
PeerClick-parameter - an available PeerClick parameter;
your-custom-value - your custom value (passed parameter value);
& - ampersand separating different parameters in an address.
Available PeerClick parameters:
payout - gets the amount of revenue per conversion (optional).
status - gets various conversion statuses (optional).
txid - gets a unique transaction ID for each conversion in any format (optional).
currency - gets payout currency (optional).
conversion_id - gets a custom parameter value in any format (optional).
paramN - gets a custom parameter value in any format (optional).
eventN - gets a custom event value in the form of numeric values (optional).
Check Postback Pixel Required Conditions
This functionality works correctly if the following conditions are met:
1. A visit must be registered by any available method before reaching the page with the postback pixel installed.
2. For the landing(s)+offer(s) funnel, a click must be registered before reaching the page with the postback pixel installed.
3. The domain used in pixels must match the domain selected in the campaign.
4. The domain used in pixels must be parked, must not be banned / not paid.
5. The protocol of the page (HTTP/HTTPS) where the pixel is installed must be the same as the protocol of the pixel.