Available in the first six tabs.

Statistics table consists of several rows. Each row in a table represents a separate campaign. Sort the statistics by clicking on the column header/metric you want to sort it by. Click the down arrow next to the column header on the right to sort the values in the descending or ascending order.

Statistics table settings

You can add or remove the columns/metrics in the metrics display settings - the gear icon in the bottom left corner of the screen. You can also specify the number of campaigns to display per page. Use left and right arrows to navigate from page to page.

To customize the table, the following window opens:

1. Show table cell data

Duplicate values ​​in a column as a percentage.

2. Total data position

The location of the sums of columns.

For columns with formulas, the column's total statistics will use the corresponding total statistics metrics. For example, for the total statistics for the CPV column (Cost / Visits), the total statistics for the entire column of visits and for the total column for cost will be taken.

3. Highlighting

Selecting the type of line highlighting.

For negative values, the highlighting is red, for positive values, the highlighting is green. The intensity of the backlight hue depends on the gradation of the highlighted values ​​- for example, the larger the negative value, the darker the red backlight will be.

4. Borders

Selection of the type of division of rows and columns of the table.

The column width can be changed by dragging the column border. To save these changes, select the Save columns width checkbox.

5. Number

Column sequential number. Change the column number to move it to a different position.

6. Show

Selecting a checkbox for displaying a column in a table.

7. Compare

Selecting a checkbox to display the comparison column with the selected period.

8. Name

Column name.

9. Description

Brief description and / or formula for calculating the data.

10. Order

Moving the column up or down by dragging.

11. Save

Saving table settings.

In the Settings (upper right corner, gear icon) - Statistics section at the bottom of the page, there are settings for the statistics table by column names and the number of characters after the dot.

1. Select the desired column and go to editing.

2. Enter a new name. The old name will also be saved in the corresponding column of the table settings.

3. Select the number of characters after the dot to be displayed for this column.

For columns with non-numeric values, this setting will not be available.

4. Save the settings.

Creating a custom column

To add a custom column, go to the statistics table settings.

1. In the window that opens, select the Create custom column option.

2. Give the column a name.

3. Select the format of the displayed value:

  • Decimal (the column value is displayed with the default number of decimal places for the statistics table)

  • Monetary (the value of the column is assigned the currency)

  • Percentage (column value * 100)

4. Set the formula by which the data will be calculated using the calculator and available existing columns in the field below.

5. Save the custom column.

Available columns

Name

Description

Workspace

A workspace the item (campaign, offer, etc.) belongs to

Last 7 days

Last 7 days profit chart

Actions

An action bar applicable to a row

Postfix

A unique campaign postfix (last 6 characters of the campaign link)

Tracker link

A campaign link

Source

A source related to a campaign

Daily cap

Daily limit on the number of allowable conversions or visits on offer

Affiliate

An affiliate network related to an offer

Group

A group related to a campaign / lander / offer

Visits

An event that registered when the Campaign URL / a page where Direct Tracking pixel is set is accessed

Unique visits

The number of visits registered for a campaign within specified uniqueness period

Suspicious visits

The percentage of visits considered as suspicious according to the Anti-fraud rules

Clicks

A click is registered each time when the CTA button on the landing page is clicked

Unique clicks

The number of clicks registered for a campaign within specified uniqueness period

Suspicious Clicks

The percentage of clicks considered as suspicious according to the Anti-fraud rules

Bots

The count of the bots visits (for the Web-site Protection campaigns only)

CPV

Cost/ Visits. Cost of one visit

CPC

Cost / Clicks. Cost of one click

U.CPC

Cost / Unique clicks. Cost of one unique click

CPA

Cost/ Conversions. Cost of one conversion

LP CTR

Clicks / Visits * 100%. Click-through rate of landing page

U.LP CTR

Unique clicks / Unique visits * 100%. Unique click-through rate of landing page

Conversions

The amount of conversions with all statuses

Hold

Conversions with Hold status

Hold %

The percentage of conversions with Hold status

Approve

Conversions with Approve status

Approve %

The percentage of conversions with Approve status

Reject

Conversions with Reject status

Reject %

The percentage of conversions with Reject status

Start

Conversions with Start status

Start %

The percentage of conversions with Start status

Rebill

Conversions with Rebill status

Rebill %

The percentage of conversions with Rebill status

Buyout

Conversions with Buyout status

Buyout %

The percentage of conversions with Buyout status

Stop

Conversions with Stop status

Stop %

The percentage of conversions with Stop status

CV

(Conversions - Rejected conversions) / Visits * 100%. Conversion rate counted for a campaign with direct linking

CR

Conversions / Clicks * 100%. Conversion rate counted for a campaign with a landing page

U.CR

Conversions / Unique clicks * 100%. Conversion rate with unique clicks counted for a campaign with landing page

EPV

(Revenue + Upsale) / Visits. Earn per visit

EPC

(Revenue + Upsale) / Clicks. Earn per click

EPM

1000* (Revenue + Upsale) / Visits. Earn per mille

Revenue

Revenue received for conversions with all statuses

Rev. hold

Revenue received for conversions with Hold status

Rev. approve

Revenue received for conversions with Approve status

Rev. reject

Revenue received for conversions with Reject status

Rev. start

Revenue received for conversions with Start status

Rev. rebill

Revenue received for conversions with Rebill status

Rev. buyout

Revenue received for conversions with Buyout status

Rev. stop

Revenue received for conversions with Stop status

AP

Revenue / Conversions. Average price of a conversion

AP sale

Rev. sale / Conv. sale. Average price of an approved conversion

Cost

The amount of money paid to the traffic source

Profit

Revenue - Cost. The amount of money earned

Approve profit

Approved revenue - Cost. The amount of money earned and approved

ROI

(Revenue - Cost) / Cost. Return on investment shows the percentage of the money earned to the money invested

Hold ROI

(Rev. hold - Cost) / Cost. The percentage of the money earned with Hold status to the money invested

Approve ROI

(Rev. approve - Cost) / Cost. The percentage of the money earned with Approve status to the money invested

Reject ROI

(Rev. reject - Cost) / Cost. The percentage of the money earned with Reject status to the money invested

Start ROI

(Rev. start - Cost) / Cost. The percentage of the money earned with Start status to the money invested

Rebill ROI

(Rev. rebill - Cost) / Cost. The percentage of the money earned with Rebill status to the money invested

Buyout ROI

(Rev. buyout - Cost) / Cost. The percentage of the money earned with Buyout status to the money invested

Stop ROI

(Rev. stop - Cost) / Cost. The percentage of the money earned with Stop status to the money invested

Upsale

The amount of upsale values received from an affiliate network

Postback

Postback count received from an affiliate network

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