Benefits of API integration with Google Ads
The full API integration gives you the following benefits:
Synchronize costs.
Report conversions back to Google using the S2S postback method.
Enable Google Ads API Integration
To enable Google Ads API integration:
1. Edit an existing campaign or create a campaign in PeerClick
If your PeerClick account has a campaign with the Google Ads traffic channel
If your PeerClick account has a campaign with the Google Ads traffic channel
! Your campaign with Google Ads manual integration must be created according to this guidance.
1. Go to the Traffic channels section.
2. Select Google Ads from the list of channels.
3. Click Edit.
4. In the traffic channel settings window that appears, click the Load from templates button.
5. In the list of templates, select the Google Ads type you need.
6. Click Save.
If your PeerClick account does not have a campaign with the Google Ads traffic channel
If your PeerClick account does not have a campaign with the Google Ads traffic channel
1. Create an Google Ads traffic channel using a template:
1. Go to the Traffic channel section.
2. Click the +New button.
3. From the list of templates, select the Google Ads type you need.
4. Click Create traffic channel.
2. Create a direct campaign in PeerClick using the Google Ads traffic channel.
2. Add an integration
At the top left side of the settings window:
1. Go to the Integrations section.
2. Hover over the Google Ads icon and click Add integration.
3. Provide your Google account email.
4. Grant PeerClick permissions to your Google account by clicking the Allow button.
5. When the PeerClick page loads again, activate auto-matching if necessary.
6. Save the changes.
Set up Passing Conversions
1. Create a conversion action in Google Ads
1. Go to the Goals tab.
2. Go to the Summary section.
3. Click + Create conversion action.
4. Select conversion type to measure and click the Continue button.
5. Choose the conversion categories you want to measure and click Save and continue.
6. Choose the events you can use to measure conversion categories and click Save and continue.
7. Click Finish.
You do not need to set up a conversion event in Google Ads any further.
2. Generate a postback URL in PeerClick
At the top left side of the settings window:
1. Go to the Integrations section.
2. In the table of integrated platforms, click the Generate button next to the Google Ads integration.
3. Provide the name of the conversion action that you have created in Google Ads in the Type Conversion Name text field.
4. If necessary, pass additional information with each conversion by providing relevant information in the Optional parameters section.
5. Click the Generate postback URL button.
6. Click the Copy button to copy the URL to the clipboard.
3. Submit a postback URL to your traffic source setup in PeerClick
1. Go to the Traffic channels section.
2. Select Google Ads from the list of channels.
3. Click Edit.
4. Paste the postback URL from the clipboard in the Traffic channel postback URL text field.
5. Click the Save button.