The iGaming industry is growing rapidly. Despite increasing regulations and legal restrictions, one thing remains constant: tracking conversions is the key to optimizing ad campaigns and increasing revenue.
For affiliates in the iGaming space, there are two especially important events:
Registration – when a user creates an account with the operator.
First-Time Deposit (FTD) – the first money deposit made by a new player.
With PeerClick, a powerful tracking platform, you can accurately track FTDs and other key player actions using postback URLs. In this article, we'll explain why FTD is a critical metric, how PeerClick helps track it, and how to set it up in a few simple steps.
What Is a Postback and How Does It Work?
Postback (or server-to-server/S2S tracking) is a method of registering conversions without relying on browser cookies. When a user completes a certain action—like making their first deposit—the operator’s system triggers the postback URL, and PeerClick records the conversion.
Postback URLs usually contain additional data such as:
Click ID – for precise traffic attribution
Payout – for revenue tracking
Event type – to distinguish between actions like registrations or deposits
Other parameters – such as transaction ID or currency
This method offers reliable tracking even when users switch devices, use incognito mode, or clear cookies—while staying compliant with privacy regulations.
Why FTD Is a Key Metric for iGaming Affiliates
A player's first transaction is more than just an event—it signals their intent to play for real money. That’s why FTDs:
Reveal traffic quality – helping you identify sources that bring in paying players.
Allow smarter budgeting – move beyond clicks and registrations.
Impact affiliate payouts – many programs pay only for actual deposits.
Boost ROI – understand which creatives and offers truly convert.
The Problem with Tracking FTDs Without a Tracker
Operators often do not invest in robust reporting tools. As a result, affiliates receive only delayed or basic reports. Without a centralized tracking platform, optimizing paid or SEO campaigns becomes nearly impossible.
Benefits of Using PeerClick to Track FTDs
1. Real-Time Analytics
Get FTD conversion data immediately. No more waiting for reports—just instant, actionable insights.
2. Attribution for Smart Optimization
PeerClick links each FTD to the exact source, creative, and landing page—simplifying analysis and enabling scalable growth.
3. Easy Postback Setup
No need to edit landing page code or input data manually. Just copy the postback URL from PeerClick, share it with your partner, and update tokens with the correct parameters.
PeerClick handles hundreds of postback events from different operators while maintaining data consistency.
How to Set Up FTD Tracking in PeerClick
Step 1: Add the offer (registration page) as an offer in PeerClick.
Step 2: Connect your traffic source manually or via template.
Step 3: Create a campaign, set up the flow, and provide the generated campaign URL to your traffic source.
Step 4: Copy the postback URL from PeerClick and paste it into the operator's system, replacing the tokens with actual parameters.
🔗 Example postback URL:
https://your_peerclick_postback_url?cid={clickid}&payout={commission}&status=FTD📌 Parameter Descriptions:
Parameter | Description (EN) |
| Unique click ID used for conversion attribution |
| Commission or revenue amount for the conversion |
| Type of event. Use |
🛠 Example:
https://tracker.peerclick.com/postback?cid=abc123&payout=100&status=FTD
✅ Supported status Values:
Value | Purpose (EN) |
| User registration |
| First-Time Deposit |
| Second or repeat deposit |
| Custom event (optional) |
Once your campaign is live, PeerClick will begin collecting traffic and tracking FTD conversions.
Tracking Multiple Conversion Types
FTDs aren't the only valuable metric. With PeerClick, you can also track registrations, second deposits, bonus activations, and more. Each event can have its own payout value—giving you a full picture of player behavior.
PeerClick Is the Best Choice for iGaming Tracking
In a competitive landscape, every conversion counts. With PeerClick, you get:
Real-time stats
Precise attribution
Easy setup
Flexible support for any affiliate program
Don’t miss out on valuable data—start tracking FTDs with PeerClick today and take your campaigns to the next level.
Ready to optimize your iGaming campaigns?
Create your PeerClick account and start tracking real results!