Events are different types of actions performed by users. Events available for tracking are visits, clicks, conversions.
! PeerClick does not track impressions.
Visits and Ways to Track Them
A visit is the first user switching to a landing page.
For the advertising funnel landing(s)+offer(s), the visit is registered when switching to the landing page.
For an advertising funnel with offer(s) only, a visit is registered when switching to the offer page.
! PeerClick does not track pre-landing+landing+offer funnels.
Registration of visits in the tracker is available in the following ways:
- clicking on the campaign link (redirect method),
- switching to a page with a direct tracking pixel installed (direct method).
Clicks and Ways to Track Them
A click is a user's transition from a landing page to an offer via a CTA (call to action) button.
! Statistics by clicks are only available for the landing(s)+offer(s) advertising funnel. If there is no landing page in the funnel, there will be no statistics by clicks in the statistics table.
Before registering a click event, you first need to register a visit event (by any available method).
Registration of clicks in the tracker is available only when clicking the lander-to-offer link (click link) installed under the CTA button.
Conversions and Ways to Track Them
A conversion is a target action (payment, registration, etc.) performed by a user.
For a funnel with offer(s) only, before registering a conversion event, you first need to register a visit event (by any available method).
Registration of conversions in the tracker is available in the following ways:
- via s2s postback from the offer origin source (for example, from the affiliate network),
- via a postback pixel,
- by manually adding conversion data.