Use the Custom Conversions section to customize the settings for tracking different types of conversions, such as registrations, sales, or initial deposits. In addition, you can customize any of the available templates to suit your needs, whether it is mobile apps, iGaming, eCommerce, lead generation, or subscriptions, by simply editing it.

1. Go to Settings.

2. Go to the Custom conversion section.

3. Select a status preset

- Default includes basic statistics table columns available to all users immediately after registration: Visits, Clicks, Conversions, Revenue, Cost, Profit. Well suited for beginners in arbitrage or lead generation.

- E-commerce: additional columns Hold, Sale, Reject are available. Helps all marketers optimize e-commerce campaigns by providing a complete overview of marketing efforts and their impact on revenue.

- Subscription: additional columns Start, Rebill, Buyout, Stop are available. This allows you to track the subscription lifecycle in detail, which helps optimize customer retention and revenue growth.

- iGaming/Mobile Apps: additional columns Registration, Deposit, Rewshare, Cancel are available. Allows you to measure and optimize the entire advertising funnel for iGaming and mobile apps, from registration and FTD to player activity and costs.

- Custom: users can set up their own conversion statuses based on their business needs, providing flexibility to adapt the tracking system to specific business models.

With the exception of the Default preset, the following settings for accepted statuses are available for all presets:

4. Column name

Corresponds to the column name in the statistics table. The names can be edited if necessary. By changing one of these values, the setting will be applied to all data in the statistics table.

When setting up an s2s postback to the source, it corresponds to the {conversion} macro for transmitting the conversion status.

5. Out postback group

Names of status groups. The names can be edited if necessary.

When setting up an s2s postback to the source, it corresponds to the {conversion.group} macro for transmitting the conversion status.

6. Status

Accepted statuses. In the corresponding field, enter the values ​​of the statuses that the offer source sends. If the value is already present in the field, you do not need to re-enter it.

7. Save

Saving the selection of status presets.