Available in the first six tabs.
Statistics table consists of several rows. Each row in a table represents a separate campaign. Sort the statistics by clicking on the column header/metric you want to sort it by. Click the down arrow next to the column header on the right to sort the values in the descending or ascending order.
Statistics table settings
You can add or remove the columns/metrics in the metrics display settings - the gear icon in the bottom left corner of the screen. You can also specify the number of campaigns to display per page. Use left and right arrows to navigate from page to page.
To customize the table, the following window opens:
1. Show table cell data
Duplicate values in a column as a percentage.
2. Total data position
The location of the sums of columns.
For columns with formulas, the column's total statistics will use the corresponding total statistics metrics. For example, for the total statistics for the CPV column (Cost / Visits), the total statistics for the entire column of visits and for the total column for cost will be taken.
3. Highlighting
Selecting the type of line highlighting.
For negative values, the highlighting is red, for positive values, the highlighting is green. The intensity of the backlight hue depends on the gradation of the highlighted values - for example, the larger the negative value, the darker the red backlight will be.
4. Borders
Selection of the type of division of rows and columns of the table.
The column width can be changed by dragging the column border. To save these changes, select the Save columns width checkbox.
5. Number
Column sequential number. Change the column number to move it to a different position.
6. Show
Selecting a checkbox for displaying a column in a table.
7. Compare
Selecting a checkbox to display the comparison column with the selected period.
8. Name
Column name.
9. Description
Brief description and / or formula for calculating the data.
10. Order
Moving the column up or down by dragging.
11. Save
Saving table settings.
In the Settings (upper right corner, gear icon) - Statistics section at the bottom of the page, there are settings for the statistics table by column names and the number of characters after the dot.
1. Select the desired column and go to editing.
2. Enter a new name. The old name will also be saved in the corresponding column of the table settings.
3. Select the number of characters after the dot to be displayed for this column.
For columns with non-numeric values, this setting will not be available.
4. Save the settings.
Creating a custom column
To add a custom column, go to the statistics table settings.
1. In the window that opens, select the Create custom column option.
2. Give the column a name.
3. Select the format of the displayed value:
Decimal (the column value is displayed with the default number of decimal places for the statistics table)
Monetary (the value of the column is assigned the currency)
Percentage (column value * 100)
4. Set the formula by which the data will be calculated using the calculator and available existing columns in the field below.
5. Save the custom column.
Available columns
Name | Description |
Workspace | A workspace the item (campaign, offer, etc.) belongs to |
Last 7 days | Last 7 days profit chart |
Actions | An action bar applicable to a row |
Postfix | A unique campaign postfix (last 6 characters of the campaign link) |
Tracker link | A campaign link |
Source | A source related to a campaign |
Daily cap | Daily limit on the number of allowable conversions or visits on offer |
Affiliate | An affiliate network related to an offer |
Group | A group related to a campaign / lander / offer |
Visits | An event that registered when the Campaign URL / a page where Direct Tracking pixel is set is accessed |
Unique visits | The number of visits registered for a campaign within specified uniqueness period |
Suspicious visits | The percentage of visits considered as suspicious according to the Anti-fraud rules |
Clicks | A click is registered each time when the CTA button on the landing page is clicked |
Unique clicks | The number of clicks registered for a campaign within specified uniqueness period |
Suspicious Clicks | The percentage of clicks considered as suspicious according to the Anti-fraud rules |
Bots | The count of the bots visits (for the Web-site Protection campaigns only) |
CPV | Cost/ Visits. Cost of one visit |
CPC | Cost / Clicks. Cost of one click |
U.CPC | Cost / Unique clicks. Cost of one unique click |
CPA | Cost/ Conversions. Cost of one conversion |
LP CTR | Clicks / Visits * 100%. Click-through rate of landing page |
U.LP CTR | Unique clicks / Unique visits * 100%. Unique click-through rate of landing page |
Conversions | The amount of conversions with all statuses |
Hold | Conversions with Hold status |
Hold % | The percentage of conversions with Hold status |
Approve | Conversions with Approve status |
Approve % | The percentage of conversions with Approve status |
Reject | Conversions with Reject status |
Reject % | The percentage of conversions with Reject status |
Start | Conversions with Start status |
Start % | The percentage of conversions with Start status |
Rebill | Conversions with Rebill status |
Rebill % | The percentage of conversions with Rebill status |
Buyout | Conversions with Buyout status |
Buyout % | The percentage of conversions with Buyout status |
Stop | Conversions with Stop status |
Stop % | The percentage of conversions with Stop status |
CV | (Conversions - Rejected conversions) / Visits * 100%. Conversion rate counted for a campaign with direct linking |
CR | Conversions / Clicks * 100%. Conversion rate counted for a campaign with a landing page |
U.CR | Conversions / Unique clicks * 100%. Conversion rate with unique clicks counted for a campaign with landing page |
EPV | (Revenue + Upsale) / Visits. Earn per visit |
EPC | (Revenue + Upsale) / Clicks. Earn per click |
EPM | 1000* (Revenue + Upsale) / Visits. Earn per mille |
Revenue | Revenue received for conversions with all statuses |
Rev. hold | Revenue received for conversions with Hold status |
Rev. approve | Revenue received for conversions with Approve status |
Rev. reject | Revenue received for conversions with Reject status |
Rev. start | Revenue received for conversions with Start status |
Rev. rebill | Revenue received for conversions with Rebill status |
Rev. buyout | Revenue received for conversions with Buyout status |
Rev. stop | Revenue received for conversions with Stop status |
AP | Revenue / Conversions. Average price of a conversion |
AP sale | Rev. sale / Conv. sale. Average price of an approved conversion |
Cost | The amount of money paid to the traffic source |
Profit | Revenue - Cost. The amount of money earned |
Approve profit | Approved revenue - Cost. The amount of money earned and approved |
ROI | (Revenue - Cost) / Cost. Return on investment shows the percentage of the money earned to the money invested |
Hold ROI | (Rev. hold - Cost) / Cost. The percentage of the money earned with Hold status to the money invested |
Approve ROI | (Rev. approve - Cost) / Cost. The percentage of the money earned with Approve status to the money invested |
Reject ROI | (Rev. reject - Cost) / Cost. The percentage of the money earned with Reject status to the money invested |
Start ROI | (Rev. start - Cost) / Cost. The percentage of the money earned with Start status to the money invested |
Rebill ROI | (Rev. rebill - Cost) / Cost. The percentage of the money earned with Rebill status to the money invested |
Buyout ROI | (Rev. buyout - Cost) / Cost. The percentage of the money earned with Buyout status to the money invested |
Stop ROI | (Rev. stop - Cost) / Cost. The percentage of the money earned with Stop status to the money invested |
Upsale | The amount of upsale values received from an affiliate network |
Postback | Postback count received from an affiliate network |