Probabilistic Postback - the ability to track conversions without the click ID of the tracker.
General logic for setting up Probabilistic Postback in PeerClick
1. There is no need to send the cid or parameters replacing the tracker cid from PeerClick
Cid (click ID) is a unique click identifier generated by the tracker.
When setting up a standard postback, sending a seed with an offer is a prerequisite for setup. When setting up a probabilistic postback, there is no need to send any additional information to the offer source.
2. Sending a probabilistic postback without a cid to the tracker
Postback (s2s postback) is a method of sending conversion data from the server (offer source) to the server (tracker) using the tracker’s postback link.
Postback link is a URL provided by PeerClick and used by the offer source to send information about the conversion that occurred to PeerClick statistics.
When a conversion is made, the offer source platform registers the event in its database, then sends a postback with the value of the parameters userid / campaign / protection_hash or userid / campaign / protection_hash / country and other necessary data back to the tracker.
Using this operating logic, you can set up postback both from an affiliate network and from your own website / any other platform. Setting up the offer link in the tracker is identical regardless of the platform that will send postback to the tracker.
Setting up Probabilistic Postback
To enable postback for probabilistic attribution:
1. Go to the Settings section.
2. Go to the Security section.
3. Enable the POSTBACK PROTECTION ONLY FOR PROBABILISTICS ATTRIBUTION setting.
4. Go to the settings of the desired campaign in the Tracking section.
5. Copy the postback from the Probabilistic Postback field.
Your Probabilistic Postback URL should look like this:
http(s)://3088613359.gopeerclick.com/postback?userid=10492&campaign=40&protection_hash=yRtrqfHjHrrbGjBaawH1Alm8kxxcaIlv¶meter-PeerClick={macro-affiliate-network}, where:
http(s)://pstb.peerclick.com/postback - tracker postback address;
? - designation of the end of the postback URL, followed by parameters and their values;
userid - unique user ID (generated automatically in the postback),
campaign - campaign ID (generated automatically in the postback),
protection_hash - hash to protect the postback,
parameter-PeerClick - any of the allowed additional tracker parameters (status, country, parameters of the source connected to this campaign), responsible for receiving PP data on the tracker side;
{affiliate-network macro} - affiliate network macro responsible for transmitting the tracker cid (transmitted parameter value). The macro is taken on the PP side;
& - an ampersand separating different parameters in the address.
The following parameters can be used in the Probabilistic Postback URL:
userid: PeerClick user's five-digit user ID. Automatically inserted into the postback link template.
campaign - PeerClick campaign ID. Automatically inserted into the postback link template.
protection_hash - hash to protect the postback. It is inserted into the postback link template automatically. It can be changed in the Settings - Security section.
country - two-letter iso code (optional parameter).
status: used to track various conversion statuses (optional parameter).
source parameter - parameters of the source connected to this campaign.
! As Probabilistic Postback is not tied to a visit / click, it will not track all metrics.
List of available slices:
1. TokenN
2. Countries - with the passed parameter
3. Days
4. Day of week
5. Months
6. Hours
Time slices are displayed based on the postback arrival time.