Campaign Type
Updated over a week ago

! The campaign type can only be selected when creating a campaign. When editing an existing campaign, you cannot change the type.

Select campaign type while creating a campaign:

1. Redirect Campaign

The campaign with the Destination setting available.


Working with this type of campaign means working with a campaign link. If your traffic source allows redirects in the funnel, you use the tracker’s campaign link to put on the source side as an offer link.


Traffic will go the following way:

Traffic source - Tracker link - (optional) Internal tracker redirects (Meta Refresh / Double Meta Refresh) - Destination link

If you select the Path destination, the traffic, depending on the availability of the landing page in your funnel, will go either directly to the offer, or through an additional redirect from the landing page to the offer (lander-to-offer URL).


Therefore, in the Tracking section, you can see the following links related to the Redirect campaign (Redirect information):

1. Campaign URL
The tracking link that you place on the side of the traffic source. Tracks visits.

2. Lander-to-offer URL

Also known as Click URL. The tracking link that you place on the landing under the CTA button to direct the user to the offer. Tracks clicks.

Direct information links for the Redirect campaign were left for your convenience: previously these links were in the additional settings section. All links in the tracking section are working and can be used.

2. Direct Campaign

Working with this type of campaign involves working with tracking pixels. If your traffic source does not support redirects and works only with direct links to the offer, set the direct tracking pixel to your landing page / offer, which you put on the source side.


Traffic will go the following way:

Traffic source - Lander / offer link

There is no unnecessary redirect, and the visit is registered by the tracker when the user goes to the lander or offer where the pixel is installed.


Therefore, in the Tracking section, you can see the following links related to the Direct campaign (Direct information):

1. Direct tracking pixel

Also known as LP pixel. Tracks visits in funnels where traffic sources do not support redirect tracking (tracking via the campaign link).

2. Postback pixel

Also known as Conversion pixel. Tracks conversions in funnels where the offer source (affiliate network / direct advertiser / your resource) does not support s2s postback.

3. Direct traking URL - Offer

An offer page where you can place a direct tracking pixel to track by the Direct Campaign method.

4. Direct tracking URL - Lander

A lander where you can place a direct tracking pixel to track by the Direct Campaign method.

Setting up the Direct campaign, select the option for traffic flow on the right side of the screen:

1. Lander + Offer

The pixel is placed on the lander, so in the Tracking section there will be Lander-to-offer URL links, direct tracking URLs - Lander and tracking pixels. You can also create redirect rules for that kind of a campaign.

2. Offer
The pixel is placed on the offer, so in the Tracking section there will only be a link for the direct tracking URL - Offer and tracking pixels. Traffic will go directly to the offer so for that kind of a campaign you cannot create a redirect rule to another offer.

3. Website Protection

Campaign for moderation with substitute content that does not pass this moderation for sure. Read more in Website Protection article.

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