A traffic channel is any platform that generates visitors to refer to your campaign funnel. Traffic sources can be different: publishers, ad networks, ad exchanges, Facebook or Google, etc.
As an element in PeerClick a traffic channel is a basic component for campaign creating. It is a template for tracking parameters and postback links that can be applied to any campaign.
If your traffic source is out of the trusted list, add a custom traffic channel.
Create a Traffic Channel as an Element in PeerClick
Repeat these steps if you need to add several traffic channels.
At the top left side of the settings window:
1. Go to the Traffic Channels tab.
2. Click +New on the left side of the dashboard.
3. Use search field to find the required traffic channel.
4. Click an icon of the required traffic channel.
! Full API label on the icon means there's an API integration available.
5. Click Create traffic channel.
What Next