AI optimization is an artificial intelligence traffic distribution function that automatically adjusts the weights of landing pages and offers in the campaign funnel. The weight value is used to determine the distribution of traffic going to certain elements. By periodically adjusting the weights of the campaign elements, the traffic distribution AI changes the traffic flow to the most optimal one. The calculation is based on last month's data set.
! AI optimization works only if there are conversions in the tracker statistics.
If you're only tracking visits/clicks, or you're tracking conversions with another platform, you won't be able to auto-optimize weights.
AI optimization for all campaign paths
To enable auto optimization for all campaign paths:
1. Go to campaign editing.
2. On the right side of the screen, enable AI optimization.
If you select auto optimization for all paths, the smart rotation feature will only be available for paths.
AI optimization for a particular path
To enable auto optimization for a particular path:
1. Go to campaign editing.
2. On the right side of the screen, enable AI optimization in the path settings.
If you select auto-optimize for a particular path(s), the smart rotation feature will only apply to paths that do not have auto-optimize enabled.