Campaign is an element in PeerClick that incorporates elements (offers, landers, flows, traffic sources) to create a campaign funnel. Some components are optional and not required for running the campaign.
Go to the Campaigns tab and click the +New button on the left side of the dashboard.
Set your campaign parameters:
1. Campaign type
Choose Campaign Type according to your funnel logic. Read more about Campaign Type.
- Choose Redirect if you track through the PeerClick's campaign URL. Within this option you can rotate both, landers and offers, in your campaign.
- Choose Direct if you track through direct tracking URL and pixel without an initial redirect. Lander rotation is not supported, but you can still rotate offers in your campaign.
- Choose Website Protection if you need to pass moderation with substituting of content that does not pass this moderation for sure.
Select your traffic destination: Path, Flow, URL, My Target. After selecting any of the four destination options, the settings for it will become available on the right side of the screen. Read more about Destination Settings.
3. Campaign name
Give a name to your campaign in this field. You can also choose a text colour for the campaign name you entered.
Select a country from the drop-down menu. The country you select will be shown in your campaign name.
Choose a group for the campaign. It’s convenient to group campaigns by verticals, countries, type of traffic. To create a new group, go to Settings - Groups.
6. Traffic Source
Select the traffic source from the drop-down menu that you have previously created in the Sources tab. Read more about Traffic Source settings.
7. Hiding the referrer
This setting is used to conceal your landing page from the affiliate network. If you do not use any special scripts to replace the referrer, we recommend selecting the Meta Refresh option.
8. Cost type and Number of cost
Specify the cost model you use to buy traffic in the Cost type section. CPC - cost per click. CPM - cost per mille (thousand clicks). CPA - cost per action. The cost of a click will be assigned after conversion. RevShare - the cost model which is calculated as a percentage of a conversion revenue. Choose the Auto option if the cost can be passed from the traffic source automatically.
Set the cost value and currency in the Number of cost section.
9. Traffic loss, %
While working with a traffic source, a certain percentage of traffic can be lost on the way to the tracker. It may vary significantly depending on the country. With PeerClick you can set the traffic loss percentage for each campaign.
Use the following formula to calculate traffic loss: new cpc = cpc / ( 1 - ( losses / 100 ) )
Select a multi-user to give access to your campaign if needed.
You can add tags to the campaign to make your search more convenient.
All the tracking links and pixels related to the campaign in the one place. Tracking section will be shown while editing a created campaign.
1. Domain name
Domain that is used to generate your campaign URL, lander-to-offer URL and tracking pixels. The connection protocol of generated links will be the same with the used domain.
A default domain for testing purposes is provided for each user. We recommend replacing it with a custom one. You can select your custom domain from the drop-down menu. How to add a custom domain.
2. Campaign URL
Tracking URL that you place at the traffic source side. Tracks visits.
3. Lander-to-offer URL
Also known as Click URL. URL that you place under CTA-button on your lander to direct user to an offer. Tracks clicks. Read more about Lander-to-offer URL settings.
4. Direct tracking pixel
Also known as LP pixel. Tracks visits if your traffic source do not support tracking with redirect (tracking by campaign URL). Read more about Direct Tracking Pixel.
5. Postback pixel
Also known as Conversion pixel. Tracks conversions if s2s postback with your offer's origin side is not supported. Read more about Postback Pixel.
6. Direct tracking URL - Offer
An offer page where you can set a direct tracking pixel to use Direct campaign type tracking method.
7. Direct tracking URL - Lander
A landing page where you can set a direct tracking pixel to use Direct campaign type tracking method.
Click Additional settings at the general settings section to open additional menu field and configure the settings. Additional settings will be shown while editing a created campaign.
1. Unique period
A specified time period in seconds after which a click on your tracking link/pixel is considered unique again.
2. User session
Cookies lifetime period. After the period specified in seconds, postback pixel and click-through from the landing page to the offer stop working. Setting a cookie lifetime to 0 will disable the storage of cookies, the postback pixel or click-throughs from lander to offer will not function.
3. Postback URL
Postback URL lets you pass data on conversions to the traffic source or other services if required.
If you set a postback both in the campaign settings and in the source settings, the tracker will send both postbacks.